Fuman Cai
User Experience and Service Design
I am Fuman Cai, a passionate postgraduate in UX & service design with an industrial design background. Having spent the last five years studying design, I have expertise in user-centered design techniques such as user research, data analysis, wireframing, storytelling, and high-fidelity prototyping for various devices and interfaces.
Major project
Try It On
Try It On | Master's Major Project
Try It On(TIO) is a service for LGBTQ+ individuals aged 18-26 to buy clothes that are different from the gender they were assigned at birth, providing a gender-neutral shopping experience (online and offline).
TIO allows users to access clothing brands(online) whilst also having physical contact with the garments but without the stress of interacting with others.
TIO is a pleasurable browsing experience that feels like exploring new and unexpected items.
Introduction Video: https://youtu.be/TdU1hO5nQ3A
TIO User Journey
The picture shows how to use this service.
Figma Hi-fi Prototype: https://www.figma.com/proto/8BbRRVB18lBbqhq0xChtc1/Try-It-On-Hi-fi?page-id=5%3A10&node-id=74%3A1812&viewport=-5132%2C-909%2C1.5&scaling=scale-down&starting-point-node-id=18%3A233&show-proto-sidebar=1
TIO Service Overview
Let’s zoom out to the big picture of TIO service. There is a fitting room site in each 15-minute neighbourhood.
A large online database and advanced algorithms calculate the shortest delivery routes to save delivery costs. Compared with traditional online shopping, TIO's service reduces the number of shipments and, therefore, reduces energy waste in transportation.
How to keep the TIO running?
TIO is a B2C2B model, which means brands will pay a commission fee for registering on our online platform. And then, they can pay for our marketing tools to promote their products to targeted customers or buy their data. This will be the primary source of revenue.
More specifically, our AI system will generate user profiles once registered and learn the user's preferences. This data with body measurements will be sold to related brands to help them understand the needs of their customers.
TIO's Value
TIO provides a gender-neutral shopping experience for users and better customer relations and marketing tools for apparel companies.
Value Perspective tool was used to think beyond customers about the value for the ecosystem and our society from four perspectives: economy, psychology, sociology, and ecology.
TIO Design Process
The diagram shows the journey of how I achieved the final solution chronologically. However, the entire process is more iterative rather than linear.
For more details, please take a look at my portfolio: https://www.fuman.des ign/try-it-on
Kenworld | Smart Package System
Industry Project | KENWOOD
This project aims to design a solution that supports the Chinese cooking devotees who dislike using machines to replace manual labour, build trust in the Kenwood food processor, and have the confidence to use it.
Ken World is a system that includes software and a smart package to support Chinese food devotees' experience of food creation using Kenwood products through voice control.
Introduction video: https://vimeo.com/722130387
For more details, please take a look at my portfolio: https://www.fuman.des ign/kenworld
Usability Evaluation Redesign Supreme
This project is to conduct a usability evaluation on the Supremenewyork.com website from 6 perspectives: performance, satisfaction, biometrics, heuristics, accessibility, and psychology. After that, the A/B test will be used to evaluate if the usability of the redesigned website has been improved.
For more details, please take a look at my portfolio: https://www.fuman.des ign/supremeredesign
Fuman Cai
Major project
Try It On
Work Experience
Design Assistant | Interm.
Guangdong Xingyi Decoration CO.LTD., China
Research and analyse customer needs to achieve customers’ goals
Solved problems through effective communication between constructors and customer
Built & redesign 2D CAD floor plan in software Auto CAD
Co-designed 3D rendered model in software 3d Max
Teaching Assistant | Part-time
Suzhou Art Collective, China
Promoted communication between international employers and local customers.
Design of posters to promote the exhibition on social media (graphic design).
Improved translation of written documents between Chinese and English.