This branding project centres around mental health and wellbeing in the sportswear industry with considerations towards sustainability.
Major project
THRIVE
THRIVE Photoshoot I
THRIVE promotes sports and exercise with an emphasis on mental health literacy through the brand's identity and clothing.
THRIVE Photoshoot II
Everything within the sportswear, from materials to inks, is sustainable with labels being fabricated from scrap fabrics.
Slow growth is still growth
By wearing THRIVE clothing, customers signal they are part of a group committed to supportive and inclusive behaviours in the most intimidating of sporting environments such as gyms.
THRIVE Apparel
T-shirts were screen-printed before being photographed within studio and location settings. By using a sans serif, handwritten font designed by Lucy, each label acts as a personal note to self hidden away from others' eyes.
Instagram Mock-Up
The supportive and inclusive behaviours the brand promotes is communicated through its social media accounts, establishing the relationship between the brand, its clothing and its customers.
Research Poster
As a part of the project, Lucy researched into the positive effects of exercise on cancer patients to demonstrate the potential, real world value of a brand like THRIVE.
Lucy Butterworth
Major project
THRIVE