NAN Li

Integrated Industrial Design

Students on this course:

Semi-structured interviews, affinity diagrams, and quantitative and qualitative research to identify initial pain points and design development opportunities. The product evolves through emotional versions, then through prototype testing to test the feasibility of the design, seeking user evaluation to iterate and select the best solution in the user's mind.

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The household cat feeder

The MIU brand increases its selling advantage in the pet industry through unique selling points and service design processes that can be stacked to expand the packaging of cat food.

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Opportunity

In China, the demand for work officer cats is increasing. We offer solutions to the problems encountered by young working officers between the ages of 24 and 30 who live in rented accommodation in the city, both in daily and emergency feeding situations. In daily cases, due to the limited space in the rented accommodation, the feeding area takes up a lot of space, making it troublesome for the owner to move around at home. In some emergencies, such as an epidemic where the owner needs to be quarantined, the Chinese government stipulates that once close contact and confirms cases are found, they will be transferred and quarantined immediately within a short period (only 10 minutes to prepare their luggage). The quarantine period is one month, so in such a time-constrained situation, if you have a pet at home, you need to prepare food for your cat quickly and prepare the amount for a month. The problem with this process is that owners need to pack their bags and do not have time to prepare food and water for their pets and may not have enough food at home, resulting in their cats starving at home.